After your graduation

The product manager investigates, selects, and drives the development of products for an organisation. The Product Manager prioritises product and customer requirements, defines the product vision and works closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.

The Marketing Executive oversees day to day marketing activities for the marketing department such as planning, developing and implementing effective marketing communication campaigns.

Other tasks include: using the full marketing mix for the company’s marketing communications, writing copy for all marketing collateral, including brochures, letters, emails and websites and assisting in the production of ongoing competitor analysis and reporting.

An online marketing specialist oversees an online marketing plan, develops online marketing campaigns and monitors their performance and return on investment. The online marketing specialist also manages the Social Media accounts of the organisation, ensuring all copy is relevant for the different platforms.

Sales coordinators are important members of a company’s sales team. By supporting sales representatives and coordinating sales-related activities within the company, they contribute to achieving sales targets. Although they do not have responsibility for selling, sales coordinators play an important part in maintaining good customer relationships by acting as an extension of the field sales force. Sales coordinators require excellent organisational, administrative and communication skills, together with an ability to deliver high standards of customer service.

Export managers serve as intermediaries between foreign buyers and domestic sellers. Unlike export traders, who buy the products before selling directly to foreign buyers, export managers find buyers internationally for domestic product manufacturers. Export managers plan and coordinate the international shipment of goods. During the course of the day, they may negotiate with a variety of people, such as shippers, agents and vendors, and are expected to have excellent customer service skills in dealing with customers.